SalesLane has five different dashboards, one per role, each built around what that role actually does during the day. Everyone sees the same underlying activity, from the angle their role needs.
Salesperson
The salesperson closes deals on the floor. Their day is the lot, the test drive, the handshake. The mobile app shows them live rank, today's deals, commission breakdown (front gross, back gross, bonuses), goal progress, and multi-year history of their own numbers. They don't enter deals (managers do) but they edit delivery dates on their own deals and capture the delivery-moment photo at handoff.
F&I Manager
The F&I manager closes the financial side of every deal. Products, lenders, paperwork, per-vehicle reserve. SalesLane gives them a finance dashboard with back-end gross, per-product penetration (GAP, warranty, tire and wheel, plus custom products), a finance leaderboard, and product badges visible on every TV in the building. Multi-year history lets them compare this September to last September, product by product.
Sales Manager
The sales manager runs the floor. Their day is assigning customers, working the desk, managing the delivery queue, coaching the team. The digital delivery rack shows live queue position, team-level KPIs sit at a glance, and year-over-year pulse analytics project where the month ends. The iOS app doubles as their performance-review tool: they pull it up alongside a salesperson, walk through numbers together, and set next month's targets as a shared conversation.
General Manager
The GM runs the store. Their day is setting goals, watching the day's pace, checking year-over-year, making sure every department is moving. SalesLane gives them a live pulse of the dealership (today's units, month-to-date gross, goal progress for New, Used, and CPO, same-day-last-year comparisons) with full mobile access so they're never out of the loop.
Dealer Principal and Corporate
The dealer principal runs more than one store. Their day is watching the group, reading rollups, managing personnel across rooftops, deciding where to invest next. Every store appears on one live dashboard, sortable by units, gross, year-over-year growth, or goal progress. Hot Dealership badges show which store is winning. A cross-store salesperson leaderboard surfaces the group's best reps.
One deal, five angles, all live
One deal closes. Five dashboards show five different things, at the same moment, all live. The salesperson sees her rank tick up. The F&I manager sees the next deal queue up with the product stack attached. The sales manager sees the delivery rack reorder. The GM sees the unit count climb. The dealer principal sees the store's position shift in the group view. That's the product's magic.
Curious how a deal flows through your store? Read How Deals Flow into SalesLane.