SalesLane is five surfaces tied to one live view of the dealership. Different people at your dealership use different surfaces based on where they work from: a phone between customers, a laptop at a desk, a TV on the showroom wall, a browser side panel next to whatever other tabs they have open. Everyone sees the same activity, from whatever angle their role needs.
The five surfaces
iOS app. The flagship mobile experience. Most of your team spends their time here: salespeople checking rank and commissions, F&I managers tracking product penetration, GMs watching the store from anywhere.
Android app. The same core experience for your team on Android phones.
Web dashboard at dealerforecast.com. The manager workspace, built for desks and large screens. Deal flow controls, full analytics, personnel management, and configuration.
Chrome side panel. A companion tool for managers who live in other browser tabs (DMS, CRM, email). Pull it out to enter a deal or run an audit, slide it back when done.
Showroom TV. A native Apple TV app that turns any screen on the wall into a live scoreboard. Rankings, today's deals, F&I product badges, and a confetti burst when a sale lands.
How a deal moves through your store
A salesperson closes a deal with the customer and hands the paperwork to the sales manager, who logs it at the desk. Within seconds, the TV celebrates and the leaderboard reshuffles. The deal moves through the finance queue, then onto the delivery rack, then delivered. Each stage advances from any surface a manager has open. The GM's dashboard shows another unit closer to goal. At month-end, the dealer principal opens the group view and sees that store's number for the month.
A typical day at a SalesLane store
8:45 AM. Morning meeting. The sales manager pulls up the dashboard on his phone, the team reviews yesterday's numbers on the Showroom TV, and he sets the tone for the day. Same-day-last-year is right there, so everyone knows what it takes to beat it.
11:15 AM. A customer walks in. The salesperson walks them to a car and works the deal at her desk. When the customer is ready for F&I, the sales manager logs the sale and moves the deal to the delivery rack.
2:47 PM. A deal closes. The sales manager at the desk logs the sale while the salesperson walks the customer to the finance office. Before she's back at her desk, her rank has moved on the leaderboard, the TV has celebrated the sale, and F&I already has the deal queued.
5:30 PM. The F&I manager finishes three deals back-to-back. Back-end numbers tick up on every screen in the building, and his product badges appear on the TV.
8:00 PM. The GM is at dinner and opens her phone. Today is three units ahead of the same day last year. The store is running, the team is aligned, her phone is quiet. When everyone sees the same numbers, no one needs to call to find out. She goes back to dinner.
Where your DMS fits in
SalesLane doesn't replace your DMS. Your DMS stays your system of record, and SalesLane doesn't touch it. What SalesLane does is check against your DMS on a schedule and reconcile any differences. Gaps the floor missed get picked up automatically. Final financial adjustments (posted grosses, corrections, cancellations) are surfaced as deals age.
Your DMS stays the record. SalesLane stays the scoreboard.
Curious who on your team does what with SalesLane? Read Who Uses SalesLane.